Marketing Plan for R200 Revola Smart Phone Research Paper

Marketing Plan for R200 Revola Smart Phone - Research Paper Example They are also data enabled However, the smart phone models that are currently available in the market have several deficits. Storage memory is limited because the in built memory is limited and has a provision for just one microSD memory card slot. Due to the multitasking on the smart phone battery life is really reduced requiring one to keep recharging frequently. A majority of smart phones are recharged from an electric circuit which may be a barrier if one is not in a position to access electricity. Touch screen smart phone models have high sensitivity and easily damaged when in contact with dust and water. There is a potent market for the product R200 smart phone since consumers have raised concern that besides the great technological configuration of the regular smart phones, they are easily damaged. The introduction of a gadget that resolves this deficit would seal the gap in the market. Introduction Revola is a communication company dealing in the manufacture of such products like mobile phones, computer chips and operating system software. It a medium sized company considering its capital base and the market share in the communication industry. Revola has developed a smart phone R200 series to meet the current market need. This marketing plan describes our market share and the strategies we are applying to get customers and create a reliable revenue flow (Keegan et.al 200). ... solve these challenges with the advanced technological feature that it possesses .This phone has 4GB in built memory, and two microSD memory card slots creating the capacity to hold a wider file capacity. The model uses a solar battery with a longer life. Besides its ability to utilize electric energy, the battery can also be recharged by solar energy. This saves on the inconveniences that a low battery can have and also on energy consumption. Dust and water proof technologies have also been incorporated reducing the risk for damage incase of contact (Keegan et.al 200). The company intends to generate revenue for the development of our smart phones by having a public offer of our company shares in the stock market to increase our capital base by shareholder funding. The company intends to offer consultation services to other manufactures who deal in the market of some of our other products such as computer chips and operating systems software (Viardot 200). In the initial stage of th e smart phone business, we look forward to stock revenue and consultation returns to form a large part of our revenue flow (Hartline and Ferrell 200). Current Marketing Situation and market description The current global technology revolution has created a tremendous market for information gadgets such as the R200 smart phones. The coming up various social sites has encouraged dynamic socialization creating a greater market for gadgets that are portable and able to access the internet. People need smarter ways to plan and manage their daily activities and a mobile gadget with these provisions such as the R200 smart phone make the ideal example (Hartline and Ferrell 200). The company’s ideal target customer group includes the business class who has to manage a number of daily activities