International marketing Assignmnet Assignment Example | Topics and Well Written Essays - 2500 words

International marketing Assignmnet - Assignment Example The paper aims at assessing the scope of international marketing in Indonesia in the context of growth and development of international departmental stores in the country. For conducting an overall assessment, macro environmental analysis has been taken in consideration. The company that has been selected for this analysis is Big W, which is Australian by origin and is planning for expansion in Indonesia. Before getting into in-depth analysis a brief background of the company and its product and services has been provided. In context to overseas expansion, the motive behind such decision has also been discussed in the paper. Following company profile, a brief introduction of Indonesia has been provided along with a detailed study of economic, political, legal and cultural atmosphere of the country. Along with the environmental assessment, advantage and disadvantages associated with the location has also been discussed in the paper so that the company can evaluate the situation in a comprehensive manner before committing any resources. The paper is therefore not limited to mere analysis of Indonesian business environment. Instead, conclusion and recommendations are also provided regarding the same. Big W is one of the well-known discount departmental store chains in Australia. The retail chain is a part of Woolworths Ltd and has more than 100 stores all over Australia. The company aims at selling best quality brands at lowest possible cost. The business of Woolworths ltd is highly diverse and it can be said that the company created the subsidiary variety store for complementing Woolworths’ supermarkets. Big W employs approximately 17000 people all over Australia. The company is focused on delivering best quality at the best price, healthy and safe working environment for its employees and fair degree of return to its stakeholders. The store has a number of delivery systems that suit the consumer needs. Big W has recently diversified in the